Earlier this year the clever minds at uTest Labs launched Applause – a mobile app analytics product that crawls reviews in the Apple App Store, Google Play, and now Windows Phone Store to provided developers, marketers and brand owners with insightful, actionable, explicit data about app user sentiment.
Since then, Applause has received quite a bit of attention. It is currently a finalist for: the 2013 CTIA E-Tech Awards in the “Enterprise Solution – General Business” category; the 2013 MITX awards in the “Most Insightful: Big Data and Analytics Innovations” category; and the 2013 Stevie Awards in the category of “Tech Innovation of the Year (up to 1,000 employees).”
Well we’re proud to add to that with some great news: Applause has been selected as a “Cool Vendor” by Gartner in the *”Cool Vendors in Mobile Marketing, 2013” report. The recognition comes less than two months after the launch of the Applause Index, the first-ever stock market-like index for the mobile apps economy, and just a few weeks after Applause expanded to begin crawling apps in the Windows Phone Store.
Gartner’s “Cool Vendors in Mobile Marketing, 2013″ “reflects a focus on the areas Gartner believes form the foundation for any good mobile marketing strategy: platforms, analytics and the ability of a brand or service provider to tie online and offline worlds via mobile devices. Each of the vendors profiled in this year’s research enables or provides one or more of these areas.”
As we know here at Blog Central, mobile apps play an increasingly vital role in how users consume content, conduct commerce and interact with companies.
”Mobile marketers, mobile app developers and digital marketing leaders all have a substantial stake in understanding user engagement with their mobile apps. Flying blind or looking at download metrics alone isn’t sufficient for managing growth and monetization of mobile apps,” stated Gartner in the report.
“In today’s apps economy, users expect apps to perform flawlessly and intuitively – the first time and every time,” added Doron Reuveni, CEO of Applause’s creator, uTest. “Applause fills a massive blind spot for brands enabling them to go beyond simple download counts and star ratings in order to make informed decisions about how to improve app quality and user satisfaction.”
On behalf of everyone at uTest and Applause, we’re grateful to the folks at Gartner for this esteemed recognition. As always, keep your internet tuned here for upcoming Applause news!
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose
*”Cool Vendors in Mobile Marketing, 2013” – Mike McGuire and Jake Sorofman, April 26, 2013