Usability Testing That’s Usable? No Longer Just A Dream
Good usability is like pornography — it’s difficult to define, but “we know it when we see it” (it’s ok, this link is safe for work, we swear). Unlike pornography, however, an intuitive, seamless user experience is difficult to find in web & mobile apps.
And for something that’s supposed to make life easier, usability testing has been notoriously time-consuming, expensive and difficult to navigate. Well, that ends today.
Now product managers, marketers and graphic designers can build a virtual focus group that matches their user base (by location, language, age, gender, education level, industries or hobbies) and get unbiased, qualified feedback before they launch. And the whole thing can be done in a matter of days, not weeks or months. And at a fraction of the cost of lab-based usability testing.
uTest now offers a couple of quick and cost-effective options to help companies refine the usability of their apps:
- We have a basic survey-based usability testing service that enables a virtual focus group to be hand-picked from our community of 25,000+ software-savvy professionals. They will use the customers’ web, desktop or mobile apps and then complete a survey that the customer has created.
- We also offer a full-service usability testing option that includes consultation with a user experience expert. This UX expert will provide a complete usability audit, create the use case(s), write the survey(s), and perform detailed analysis of the results.
And if you’re a seasoned usability expert — with formal training and practical experience in interactive design, information architecture and running usability testing projects — then drop us a line. We’re on the lookout for more experts to help us keep up with growing demand for our usability testing services.
Resources are limited in a company and this leads to a void in usability.
uTest has the ability to fill that void with lot of talented people/testers from different parts of the world. Name the country and they have a tester over there.
Great Step ..
Cool initiative. Atul, you mentioned the right thing about resources factor in organizations.
Matt,
The customers will get different feedbacks from different countries, different machines, different configurations etc. I think that would be a cool coverage with respect to survey. Survey also needs to be designed in a cool way
Thanks,
Santhosh Shivanand Tuppad
Hi Matt,
I completely agree with your thought that usability testing is notoriously difficult to quantify. My company, which is a software testing services company, uses cloud environment extensively for these kind of testing. it increases efficiency, reduces cost & also help us to reach wider & diversified audiences. I don’t know whether uTest does it or not, but it’s a gr8 option.
Regards,
Cathy