The Best Part About #CTIA13

CTIA 2013Great conversations, insightful panels and keynotes, rows of innovative mobile brands… and J.Lo.

That’s pretty much what CTIA’s 2013 show entailed this week in Las Vegas. Here’s a look at a few things we loved about CTIA 2013:

  • Sessions: It was easy to love the sessions this year. Day 1 started off with the “Apps Summit” featuring the latest trends in mobile and a lot of talk around development and design. All the sessions were great, especially “Making Commerce Mobile: Strategy and Trends of Mobile Commerce” led by Sharon Wienbar, member of the uTest board and partner at Scale Venture Partners. The panel was also led by Jake Ward, co-founder and executive director at Application Developer Alliance, and others. The session looked at the latest trends in mobile technology, as well as the challenges brought on by device fragmentation and the ever changing mobile landscape. Another favorite was on day two, and was led by Michael Facemire, Forrester Analyst. The session titled “Technology Solutions for Today’s Mobile App Development Challenges” addressed the variety in mobile technology, time-to-market demands, UX requirements and how to overcome all of these challenges.
  • E-Tech Awards: A big highlight of CTIA was the 2013 E-Tech Awards. Attendees voted and an online panel of highly-respected industry experts, reporters and analysts ultimately judged the submissions on “innovation, functionality, technological importance, implementation and overall ‘wow’ factor,” according to the CTIA blog. We’re thrilled that uTest’s Labs’ app analytics tool, Applause, took home 3rd place in the Enterprise Solution – General Business category. Congratulations to Ericsson’s Connected Vehicle Cloud and GPS Dashboard LLC’s “Check in” App for Salesforce.com, which took first and second place – and to all the nominees!
  • Cool Brands: The Sands Expo Center was packed this week, with never-ending rows of new and upcoming mobile apps, development tools and countless other types of brands in the mobile space. We had a great time chatting with folks near our booth in the Mobile Apps Pavilion such as Kodak Developer, CallSnap and Speakerfy, as well as all the hundreds of attendees who stopped by our booth to talk about the importance of in-the-wild testing.

So what was the absolute best part about CTIA 2013?

Maybe you won big on the black jack table, or took a gondola ride through the Venetian – but for us it was the continued power of mobile. Every developer, QA Manager, or business exec we talked to, and every keynote or session we sat in on, was further validation of how mobile continues to be the driving force behind brands of all industries and sizes. Businesses know that their app is their brand and source of revenue – and they also know just how important app quality is. We love that.

So there you have it. A big thanks to CTIA for putting on a great show. See you next time, Las Vegas!

Essential Guide to Mobile App Testing

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