For the Love of Holidays – Load Test!

Not Load Testing Your Site Can Ruin Valentine's DayIt used to be that people visiting your website were sitting in front a computer – traffic to your site may peak on specific days, but they still needed to be at a computer. Load testing for that scenario isn’t good enough any more. Now your site must be prepared for even more traffic because in today’s mobile world people can access the web-anywhere, anytime. Want to snag that Black Friday sale but still in a turkey coma? No problem, grab your smartphone and buy that Blu-ray player from the comfort of your bed. Stuck in a board meeting and realize you forgot to send your sweetheart flowers for Valentine’s Day? No problem, tap tap tap and it’s done. That is, if the site you’re ordering from was prepared for the holiday traffic.

Time and time again companies fail to prepare their websites for high traffic days. I’m not talking “it’s payday and I’m going to buy a new pair of shoes,” I’m talking about Black Friday, major holidays, extensively advertised product launches, and now, Valentine’s Day.

Last November several e-tail sites crashed under the weight of the Black Friday shopping rush. Target underestimated the popularity of its new, highly advertised, Missoni for Target line and left customers frustrated after its site crashed repeatedly. How many Coca-Cola polar bear commercials did you see during the Super Bowl? Enough to think that Coke would be prepared for heavy web traffic. They weren’t (and neither was Acura or the site for the film Act of Valor).

After all these high profile site crashes you’d think companies would begin to do extra load testing leading up to especially high traffic events. And you’d think sites focused on jewelery, chocolate and flowers would take extra care to prepare for Valentine’s Day. Alas, they still haven’t gotten the message, and it’s hurting their sales. From pingdom:

Valentine’s Day is a great day for any vendor selling flowers. Over the years, a large number of websites selling flowers have sprung up, and as you might expect, many of these websites are flooded by eager shoppers on February 14 wanting to buy flowers and gifts for their loved ones.

This is big business. Americans are expected to spend $18.6 billion on Valentine’s Day gifts this year.

Now here is the catch. Every year, some of these websites won’t be prepared to handle the increase in visitor traffic and as a result they slow down significantly, or even crash under the pressure. …

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