Unfortunately, the number of businesses being targeted for cyber attacks is growing, according to a recent survey by Internet-analytics company Neustar. According to the study, more than 300 businesses (across industries such as travel, finance and retail) have experienced an cyberattack. From Mashable:
Ted Swearingen, director of information security operations at Neustar, says the number of cyberattacks and the variety of industries affected have increased dramatically.
“We’ve seen a game change in last two years,” Swearingen told Mashable. “It’s significant. The damage that comes with one of these attacks — the thought of being down for a day, not being able to sell goods or services online is just amazing in terms of monetary cost.”
The costs can indeed be high. 65% of businesses said a site outage would cost them up to $10,000 an hour, 21% said it would run them $50,000 an hour, and 13% of businesses would lose $100,000 every hour if their site went down. …
35% of Neustar’s respondants said they’ve experienced an attack which lasted longer than a day, while 11% said they’ve seen an attack continue for more than a week.
Read the full Mashable article >>>
If your business relies on customers’ expectation of security (such as e-tail or financial sites) or if you face a lot of competition (like in the e-tail and travel industries) you can’t afford to have your site taken down from a monetary or a customer experience/loyalty standpoint.
It’s becoming more and more apparent that any business – no matter how big or small – is a potential target for hackers. Be proactive. Security test your website and apps and be sure you have backup server plans in place so you’re not stuck if your business is targeted. When you’re in the middle of an attack is not the time to start thinking about security.