Ho, ho, ho! Whoa there, Blitzen– wasn’t it just Halloween? It sure feels that way. After all, I still have two pounds of trick-or-treat candy to pretend I’m not eating.
Unfortunately, my four-year-old has already implored me to take down the skeleton and spiders hanging in the doorway because they’re going to scare away Santa. So, rather than arguing the salient fact that Santa shimmies down the chimney versus ringing the doorbell, I’ve officially started morphing decor from the marvelous macabre to merry old Saint Nick. Kids: 1. Mom: 0.
Nonetheless, the fact hasn’t escaped me that we’re two weeks away from Cyber Monday (November 28th), an occasion that online retailers have been planning for months. Since summer, global brands and independent e-tailers have been testing and re-testing their mobile apps and web sites for functionality, usability, localization glitches and possible bottlenecks in site performance that could jeopardize their revenue potential.
Moreover, the ante has been upped now that the iPad and other tablets have entered the scene. Online retailers that spent the last few years optimizing their mobile apps and porting them to additional platforms like Android, are now going through the process from scratch with tablets. Not only are the specs non- standardized, varying significantly by manufacturer, device and network performance like smartphones.