Tag Archives | mobile apps

Mobile Barcode Scanning Up 700%, Android Leads The Pack

As 2010 starts winding down, the mobile app revolution continues to wholly define this year in tech. Every day more mobile innovations are being updated and perfected to match our – the mobile consumers – needs. One such emerging trend is mobile barcode scanning.

According to ReadWriteMobile, a new study by barcode tech company ScanBuy claims that barcode scanning is up 700% in 2010!

Android was the most popular smartphone platform by far with 45% of barcode users, followed by Blackberry (27%), iPhone (15%), Symbian (9%), Java (3%) and Windows Mobile (1%).
Other Key Findings Include:

  • Health and beauty products were the most popular items among 1D (UPC) scans with 21% of users, followed by groceries (14.4%), books (12.6%) and kitchen items (9.2%).
  • Over 45 countries have scanned barcodes.
  • Linking to a website is the most popular action delivered by a 2D barcode scan with 85% of scans.
  • 1D (UPC) and 2D (QR) codes are being scanned equally.

In response to this huge news, I thought I’d have some fun with URL shortening service bit.ly‘s new QR-generation tool that launched a few days ago (FYI: goo.gl launched a few weeks ago too). Go ahead! Scan away and see where it takes you! (Hint: I am the PR Maven ;).)

While barcode scanning isn’t new technology by any stretch, the 2010 mobile boom is driving its increasing popularity. Even Calvin Klein recently replaced its massive billboards in New York and LA with QR codes (pictured above) – not to mention the giant QR codes in Times Square! I wonder what new and exciting mobile app testing doors this will open…

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Where’s The App For That? Tweet Your Best Ideas and Win A New iPod

Ever visit your app store of choice — whether it be Apple, Android or BlackBerry — and not find the app you really need?

Well, here’s your chance to tell the Twittersphere your best ideas. Be creative, be innovative, be wacky & off the wall; the best ideas will win shiny new iPods.

HOW TO ENTER
1. Follow @uTest on Twitter
2. Be creative! Tweet/Reply to @uTest with your wacky or useful, non-existent mobile app with the contest hash tag #KickAssApps

Example: @uTest a video app that watches where you’re driving so that you can text, email, play doodle jump & drive simultaneously #KickAssApps

CONTEST DURATION
The contest will run for the duration of this entire week — Sept 20 thru Sept 24 (11:59pm ET) — so get your ideas in soon!

JUDGING
The top ten most creative/entertaining/funniest mobile apps will get shortlisted by the uTest team. We’ll then post the top ten best ideas on the uTest blog for three days — Sept 28 thru Sept 30 (11:59pm ET) — and let our readers choose their favorite app through a poll. The “inventors” of the top three apps with the most votes will win a new iPod! We’ll announce the winners on Fri, Oct 1.

PRIZES
–1st Place: iPod Touch
–2nd Place: iPod Nano
–3rd Place: iPod Shuffle

So, next time you’re on the road — working, gaming, social networking, reading, listening to music, taking photos, or just checking the weather — and can’t find the app you’re looking for… Ask yourselves, “Where’s The App For That?” and tweet your best ideas. Good luck!!

For official contest rules and legalese, see our Terms & Conditions.

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Mobile App World, London: October 19-20, 2010

Apps! Apps! And more apps! As the summer starts winding down here at uTest, we’ve been able to take a step back and a closer look at the big trends emerging all around us. What has been most apparent is the tremendous spike in mobile app testing needs. From top marketing agencies to retail giants to social gaming startups, our customers are developing more mobile apps to grow (or define) their businesses than ever before.

According to Game Developer Research, 25% of game developers are now making mobile games – that’s up from a mere 12% in 2009!

In addition, a survey conducted by iGR found that more than half (53%) of US mobile developers are building apps for Apple’s iPhone OS. BlackBerry was the next most popular, followed by Android and Windows Mobile.

In response to this incredible momentum, this year marks the launch of Mobile App World 2010, where global leaders in mobile tech and app development and entrepreneurs will gather to network and learn about the latest developments and innovations.

uTest will be among the outstanding line-up of more than 40 speakers, which includes Google, Microsoft, Ericsson, Orange Global and the BBC, who will be discussing the future of mobile apps. Shoot us a note if you’ll be around!

Note: If you’re looking for some cool, new mobile apps, check out Mobile App World’s August Apps Of The Month. You may spot a uTester’s favorite app! :)

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MobileAppTesting.com Debuts — Promises To Tell You What’s What In Mobile

Like a rocket ship breaking the bounds of Earth’s gravity… like a bird soaring majestically over the open sunlit plains… like a spit wad hurled from the back of the classroom… today, uTest announced the launch of MobileAppTesting.com.  You can also follow our wit and wisdom on Twitter @mobile_app_test.

One thing that you won’t find on this site are ads, subscriptions, hooks or any kind of commercial agenda (don’t tell our investors!).  In fact, we created this site simply because mobile is the next frontier of app development and testing – and the fastest-growing segment of uTest’s business. So we wanted to give something back to mobile app developers, testers and entrepreneurs — and have a little fun at the same time.

We’ll will work with partners, pundits and pioneers (actively seeking co-conspirators) to create original, thought-provoking content about the entire mobile app ecosystem — from app developers to device makers to wireless carriers.  Whether it’s the apps arms race, the constant carrier battles, or the next must-have device, MobileAppTesting.com will be there with equal parts education and entertainment.

This site features user-generated content, contests, product reviews and guest interviews with mobile execs… stuff you can’t find anywhere else, including:

  • Hard-earned lessons for entrepreneurs, techies and investors who want to create world-class mobile apps
  • Overcoming obstacles unique to developing and testing apps for iPhone, Android, BlackBerry and Symbian
  • Breaking news and product reviews (for apps, devices, networks and more) from top bloggers and journalists on the front lines of the mobile app explosion
  • Interviews from people who live it, offering their insights from the worlds of mobile app marketing, design, development and testing
  • Following uTest to mobile industry conferences, networking events, speaking opps and meet-ups

Want to be published on MobileAppTesting?  Have a topic you want us to tackle?  Feel the need to ask what the heck we think we’re doing?  Shoot us a note or drop a comment.

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Is Apple Taking Over The Mobile World? The Numbers Tell A Different Story

If media coverage equaled market share, then I’d be writing this post from my iPhone (I’m not) and every single one of you would be reading it from your shiny new iPad (you’re not).  In case you haven’t been near a TV… or a computer… or a radio… or people… you’re aware that Apple launched a new product last week called the iPad.

And with the apparent ubiquity of the iPhone, one can only assume that Apple’s mobile market share hovers somewhere between 97% and 109%.  Unless, of course, you look at those pesky “statistics”, which is exactly what the fine folks at Comscore do each month. As  Jason Kincaid (@jasonkincaid) discussed recently, the latest mobile market share stats might surprise you:

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Users Love the iPad (bugs and all)

As expected, the iPad has received some terrific reviews following its debut to US consumers this past weekend. Users were quick to marvel at its sleek look and feel; its media capabilities; its usability and about a million other features.

Tech guru Matt Cutler (@mcutler) said “it makes your phone screen seem really small… and your laptop feel pretty dated.” Engadget writer Joshua Topolsky (@joshuatopolsky) called it a “potentially a prime mover in the world of consumer electronics” and Steven Colbert especially loves the way the iPad makes fresh salsa.

Is there anything it can’t do?

Of course. With the fanfare comes the feedback – both positive and negative – as evidence by the bugs, glitches and other inconsistencies that have since been reported. Here are a few of the more commonly referenced issues:

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Placing Big Bets On Mobile @ CTIA In Vegas

Whenever you put a bunch of big brains with vast expertise about a still-evolving industry in the same room, you’re bound to get some interesting and impassioned debates.  Such was the case at Monday’s pre-conference sessions at CTIA Wireless in Las Vegas. There were a number of excellent speakers representing the perspectives of OEMs like Nokia and LG; carriers like Verizon and AT&T; and content providers like Travelocity and MTV.

I sat in on several of these sessions and heard a number of important topics being discussed that will have major implications for the future of mobile apps and mobile commerce.  These debates included:

  • Android vs. iPhone vs. Blackberry vs. Symbian
  • Free vs. Paid apps
  • OEM app stores vs. Carrier app stores

But perhaps the most interesting, fierce and recurring debate that I heard at CTIA was around the topic of… Continue Reading →

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Where In The World Is Doron Reuveni?

Well, today he’s sticking close to home in Boston. Tomorrow he’ll land in London… and before the week is out, he’ll hit Tel Aviv.

Doron starts Wednesday morning off (after his usual 10-mile run, of course!) in London with some tea and networking with friend and colleague, James Whittaker and UK partner, TCL.

Then he’s off to QCon London, an excellent conference for the enterprise software community. On Friday, 3/12 @ 2pm, he’ll be presenting at QCon re: The Mobile App Quality Challenge & How Crowdsourcing Can Help.

Doron is one of five software testing leaders chosen to present in the “How Do You Test That?” track. This track explores unique solutions created to address situations in which automated testing does not suffice.

And on the last leg of his marathon journey, Doron will present at Garage Geeks in Israel on Monday, 3/15 @ 8pm. There, Doron will be taking a deep dive into the topic of Crowdsourcing, and how smart recruiting, training and incentives can turn an unstructured, loosely assembled mob into a unified, professional community.

So, where in the world is Doron this week?  Catch him if you can!

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Seven Deadly Sins (for your mobile phone)

Self improvement is a lousy business model. Mobile app developers understand this better than most. For every app to help you lose weight or improve your IQ, there are basically 10x as many to help you drink more, find your nearest trans-fat vendor or change the channel without standing up to get the remote. What a world we live in!

But if sloth and gluttony aren’t your thing, you can rest easy knowing that your vices have also been covered. And so to illustrate, I’ve posted an app for each of the seven sins.

Gluttony: “Happy Hours, is a free application for the  iPhone,  Android, and the mobile web. With it, you get access to some 15,000 happy hours in 30 different cities around the country. You simply load the app up, tell it where you are (which it can know automatically on the iPhone and Android phones), and let it show you happy hours close by.” (from the washingtonpost.com)

Lust: Girl Zoomer – “This application turns your iPhone camera into a pair of binoculars with 4x zoom, so you can see “the details that other people can only furtively glance at.” (from reuters.com)

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How The (Mobile) Web Will Be Won

Imagine it’s February 2012 and you want to buy movie tickets, research a new restaurant, or check out the weekend weather forecast.  Ignoring that the 2012 version of the iPad will probably be free, able to read your mind and enable you transcend time and space, how will you access the mobile web in this not-too-distant future?

Given the explosive growth of mobile apps for iPhone (100,000+), Android (20,000+) and others, it’s easy to assume that no matter what you want to do in the future, there will indeed be “an app for that”.

Not so fast says Richard MacManus (@rrw) over at ReadWriteWeb.  MacManus references a recent study by mobile search company, Taptu, which predicts that browser-based mobile sites will win out over mobile apps built specifically for mobile platforms like iPhone and Blackberry.  And why does Taptu believe this and what are the implications of this prediction?

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Thoughts on the iPad

Today Apple announced their much anticipated tablet computer – the iPad.  With a 9.7 inch screen, the iPad is a supersized iPhone; and it’s already inspiring both love and hate from Apple fans worldwide.  Comments so far have ranged from “I want it now” to “I was expecting a lot more than an XL version of the iPhone with no phone capabilities.”

So what does the iPad mean for developers, testers, and Apple users?  Here are a few thoughts:

Layout now matters for iPhone developers.
Up until now, an iPhone app was one size fits all.  Every iPhone has the same resolution, meaning apps didn’t have to worry about scaling up or down.  Not anymore!  The iPad is a larger device, but it runs the same iPhone apps.  While it can automatically scale up an app designed for the iPhone, the results are kind of ugly.  The bigger screen real estate opens a lot of interesting possibilities, but for iPhone developers now is the time you need to start worrying about how your app will look on a larger screen that isn’t 480×320.

New interface means new challenges.
If it’s not enough that the iPad comes in a different size, now developers will also have a slew of new interface widgets to work with.  Whether or not those widgets will be available on the iPhone remains to be seen, but whatever the case developers will have their hands full making sure their apps look correct on each platform.

Testers needed!
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Media Wrap-Up From Our Latest Trip To The Valley

uTest was on fire at Under the Radar Mobility this year. I think Under the Radar said it best!

For anyone looking to deploy an app across multiple mobile platforms and a gazillion different handsets, one massive problem awaits them: QA. uTest solves this problem with an army of testers across the world. Crowdsourced QA… Problem solved. (Click here to see Doron’s presentation.)

And that’s not all! Doron was able to connect with multiple partners, prospects and top media outlets, including Mashable’s Ben Parr (@benparr), editor in chief at IntoMobile.com Will Park (@willpark), ReadWriteWeb’s Dana Oshiro (@suzyperplexus), as well as participated in a couple great video interviews with bnetTV’s Michelle Sklar (@bnettv) and GoMo News’ Cian O’Sullivan (@gomonews) which are posted below!

Take a peek at the video interviews below to learn more:

Doron Reuveni-CEO of uTest speaks with bnetTV.com at the Under the Radar event.

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