Mashable recently posted an article on the “8 Best Practices for Deploying a Top-Ranked Mobile App”. In it they included some very valuable tips. Some are more informational quips than “tips” but there are a couple strong takeaways. They are…
- The first two weeks of an apps performance are most critical to establishing its credibility and visibility in app stores.
- Cheap is always better, but consider in-app purchases to attract free and paying customers.
- iOS apps over 20mb require WiFi, which hinders accessibility. (One person even comments that, “app downloads go down more than 40% purely because a new version they uploaded was over this limit.”
- It’s beneficial to create localized versions.
It’s a nice list but it certainly omits one key item: Testing! Users have come to expect mobile applications that work near-flawlessly and anything else greatly impacts their perception – and review – of the app. If the first two weeks of an apps launch are so critical then pre-launch testing can obviously go an extremely long way toward the success of your product.
Remember: you only get one chance to make a first impression. This is even more critical in an industry where a Harris Interactive Study found that users prefer a good user experience over brand names.
We’d love to hear from you – what are the best and worst apps & reviews you’ve seen?