Hamish McKenzie over at PandoDaily wrote an amazing piece about the “Age of Mobile” being in full swing and causing the death of Web 2.0 – and any companies that can’t keep up.
The main influencers in his theory are the meteoric rise of Instagram, the raging success of mobile first companies and the substantial falterings currently being experienced by Facebook and Google. It’s definitely worth a full read, but in the mean time here are a few of my favorite points:
- There are more than 500 million Android and iOS devices on the market, and giant countries like China and Indonesia are only just getting started in their smartphone and tablet push. Global mobile 3G subscribers are growing at over 35 percent, year on year, and there’s a lot more room to move – there are 5.6 billion mobile subscribers on our fair planet.
- Steve Jobs brought the first iPhone into the world in 2007. Android soon followed. The iPad is only two years old. Google, on the other hand, has been around for 14 years. Facebook: eight. They’re veritable geriatrics. And that’s why they’re behind on mobile.
- [From Facebook’s S-1 filing] We do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven. Accordingly, if users continue to increasingly access Facebook mobile products as a substitute for access through personal computers, and if we are unable to successfully implement monetization strategies for our mobile users, our revenue and financial results may be negatively affected.