Google’s off to a pretty intense start in 2011 – from a change in CEO to launching new products that compete directly with some of the biggest tech companies including Microsoft, Amazon and of course, Apple.
It’s no secret that web and mobile apps represent a lot of money to businesses and app markets are in a race to keep up. Google is using this as an opportunity to greatly expand their presence — and the early returns are impressive. In fact, the Android app market is growing 3x faster than Apple’s iOS market (although, as its marketshare grows, it become a more attractive target to black hat malware apps).
Google isn’t stopping there, though. They’ve recently launched their Shopper app on iOS – an alternative to Amazon’s really nice native apps – and the “One Pass” a publisher subscription alternative to Apple.