Software Testing Blog

Well, today he’s sticking close to home in Boston. Tomorrow he’ll land in London… and before the week is out, he’ll hit Tel Aviv.

Doron starts Wednesday morning off (after his usual 10-mile run, of course!) in London with some tea and networking with friend and colleague, James Whittaker and UK partner, TCL.

Then he’s off to QCon London, an excellent conference for the enterprise software community. On Friday, 3/12 @ 2pm, he’ll be presenting at QCon re: The Mobile App Quality Challenge & How Crowdsourcing Can Help.

Doron is one of five software testing leaders chosen to present in the “How Do You Test That?” track. This track explores unique solutions created to address situations in which automated testing does not suffice.

And on the last leg of his marathon journey, Doron will present at Garage Geeks in Israel on Monday, 3/15 @ 8pm. There, Doron will be taking a deep dive into the topic of Crowdsourcing, and how smart recruiting, training and incentives can turn an unstructured, loosely assembled mob into a unified, professional community.

So, where in the world is Doron this week?  Catch him if you can!

You may have noticed that many top reporters and bloggers included “crowdsourcing” as a top trend of 2009. In fact, The New York Times named it 2009’s verb of the year!

But what will separate crowdsourcing’s winners and losers in 2010?  We believe that crowdsourcing success lies in a company’s ability to engage its community in unique and meaningful ways. These are the crowdsourcing companies that are changing the way work is done today — transforming professional services like software testing forever. But how does a company go beyond building a “mob” or a “crowd” and develop a community?

VOTE HERE to learn more about how crowdsourcing is changing the way work is done.

We’d love the opportunity to share our hard-earned keys to building a successful crowdsourcing business at this year’s Enterprise 2.0 Conference in Boston. But first, we need your help! (Very quick registration required.)

You can see a snapshot of uTest’s proposed presentation on the voting site. Voting opens today and closes on January 20th. As always, thanks for your continued support. All of our success stems from our amazing community!

Quick Update: If you’re posting online, #e2conf is the official tag! To track votes, click here.

Breaking news! This week, we officially announced the results of our Q4 Bug Battle – Battle of the E-Tailers – along with a few prominent media outlets, including USA Today, Fast Company, Mashable! and eWeek.

Curious about the results? Check out the articles below:

• Study: Amazon Most User Friendly by Byron Acohido (@lastwatchdog)
  

• Amazon Trumps Target, Walmart in Bug Battle by Kate Rockwood (@katerockin)

• Holiday Shopping: Amazon FTW! [STUDY] by Christina Warren (@film_girl)

• Amazon Is Least-Buggy Retail Site, Says Report by Nicholas Kolakowski (@eWEEKNews)

So, the battle begs the question: Which e-tailer do you trust the most?

Up there — it’s a bird… it’s a plane… Nope, it’s just the latest experiment to measure the ability of crowdsourcing to organize, mobilize, collaborate and compete.

DARPA (who along with Al Gore, invented the Internet), announced that it will place a large, red balloon at 10 different locations around the U.S.   The DARPA Network Challenge calls on groups to locate each of 10 red weather balloons scattered around the country — with $40,000 in prize money being awarded to the first team to accurately identify them all.

The purpose of this contest is to discover how social networking, crowdsourcing and other technologies can help accomplish a large-scale, time-critical task.  Already teams are forming, money is being spent, and the social media universe is abuzz about the competition, which launches on Saturday, December 5th.

Want to know more?  Check out what CNN, CNET, the Wall Street Journal and Scientific American have to say about the competition.

So if you see a big red orb tomorrow morning, call me!  And if nothing else, at least a Google search for the term “balloon” will return something other than another article on the plight of Balloon Boy!

uTest was on fire at Under the Radar Mobility this year. I think Under the Radar said it best!

For anyone looking to deploy an app across multiple mobile platforms and a gazillion different handsets, one massive problem awaits them: QA. uTest solves this problem with an army of testers across the world. Crowdsourced QA… Problem solved. (Click here to see Doron’s presentation.)

And that’s not all! Doron was able to connect with multiple partners, prospects and top media outlets, including Mashable’s Ben Parr (@benparr), editor in chief at IntoMobile.com Will Park (@willpark), ReadWriteWeb’s Dana Oshiro (@suzyperplexus), as well as participated in a couple great video interviews with bnetTV’s Michelle Sklar (@bnettv) and GoMo News’ Cian O’Sullivan (@gomonews) which are posted below!

Take a peek at the video interviews below to learn more:

Doron Reuveni-CEO of uTest speaks with bnetTV.com at the Under the Radar event.

Read more…

As promised, Google has made the slides and video presentations from GTAC 2009 (Google Test Automation Conference) available on the GTAC website and on YouTube. This year’s GTAC was a huge success! The theme was “Testing for the Web,” and now anyone can watch these leading thinkers discuss test automation strategies, tools, and the challenges desktop and mobile environments present when creating web apps.

Doron was among a select group of speakers chosen to present at GTAC, including Microsoft, smartFOCUS Digital, Sauce Labs and of course Google, where he examined the complimentary role a community of professional testers plays in mobile testing.

Check out Doron’s presentation below! All other presentations can now be seen on YouTube.

Having grilled some of the top minds in the software business, this installment of Testing the Limits will deviate slightly from the norm. With us this month is John Winsor – author, entrepreneur and crowdsourcing expert.

After a successful career as a journalist and magazine publisher, John founded Radar Communications in 1998, where he implemented a variety of academic-based market intelligence tools to help some of the country’s most progressive companies learn from key voices in their communities. Today, he offers that same advice as the VP/Executive Director of Strategy and Product Innovation at Crispin, Porter + Bogusky.

John has written extensively on the subject of crowdsourcing, having published the popular 2005 book Spark: Be more Innovative through Co-Creation. With his latest book Baked In: Creating Products and Businesses That Market Themselves now hitting the shelves, John was kind enough to sit down with us to discuss the future of crowdsourcing, the premise of his new book, and the best (or worst) rock-climbing movies of all-time.

uTest: The hottest debate in crowdsourcing right now is the “fall” of traditional advertising or design firms and the “rise” of crowdsourced services. In your opinion, what does the future of crowdsourcing look like? Is the world ready for what you call the “digital tsunami?”

JW: Well the future of crowdsourcing is definitely bright, but there are still a lot of unanswered questions in people’s minds. Those who are skeptical of crowdsourcing question its ability to truly connect people. With crowdsourcing, you no longer have all of these professionals working together in the same building – that alone is often too much for some people to come to terms with. The idea of a crowd aggregating to solve business problems in a virtual environment is entirely new to most people, even though the underlying trend has been developing for years. The difference now is that it simply can’t be ignored.

uTest: So you see crowdsourcing as eventually obtaining mainstream acceptance?

JW: Absolutely. People are starting to see the full potential of this model, especially on the client side of the equation. There was a time when most people viewed crowdsourcing as chaos – like the inmates running the asylum, and that’s no longer the case for a growing number of people. So I think we’re just getting started.

Read more…

By now, it’s painfully obvious to all of us that the market for mobile apps is BOOMING and shows no signs of slowing down.  But I was still amazed by the stats/news that back up the hype. Within the past few months, GigaOm has reported the following mind-blowing proof points:

• Apple users downloaded 2 billion apps
• Android’s Market will come pre-loaded on Verizon phones
• Microsoft launched its Windows Marketplace for Mobile
• Apple will hit shelves in China, the world’s largest market
• Research In Motion (RIM) expanded with its new App World
• Palm introduced premium apps for its webOS
• Verizon is opening its own app store later this year

And the list goes on and on…

Read more…

House MD, one of the most popular television shows in the US and globally, is a weekly medical mystery where a patient with a rare and unsolvable disease is diagnosed by Dr. Gregory House – the title character.  Dr. House is a brilliant diagnostician who can solve almost any medical puzzle, but this past Monday the show featured an entirely different way of diagnosing a medical problem: crowdsourcing.  Over the course of the episode, House’s team dealt with many  advantages and disadvantages of crowdourcing while trying to diagnose a patient with a tricky disease.

Even though House is fiction, there’s a lot we can learn about crowdsourcing from the characters’ experiences.  Here are four of my favorite crowdsourcing lessons from House MD.  Be warned, MAJOR SPOILERS BELOW!  Stop reading now if you don’t want the episode spoiled for you.

Update: The full episode is now available for US viewers on Hulu.

Read more…

I read a great article in ebizQ last week outlining why crowdsourcing is no longer just for startups. Dion Hinchcliffe (@dhinchcliffe) writes:

“While Internet startups have had considerable success with crowdsourcing, it’s only recently that they’ve focused on creating the tools and communities that can be readily consumed by enterprises.”

Crowdsourcing enables companies – from bootstrapped startups to global enterprises – to tap into the creativity and diversity of a global community of skilled professionals. Sounds great, so why is it better suited to some businesses and not others?

Well, with crowdsourced software testing for example, the crowd reflects the diversity (e.g. locations, languages spoken, hardware, software, etc.) of  the apps and the end users themselves. In the case of global software testing, the crowd is better suited than perhaps an outsourcing company without adequate testing coverage. This shift has empowered app companies to make the best decisions, on an on-demand basis, without sacrificing control, costs or quality.

Read more…