Crowdsourcing: Which Businesses Are Best Suited For It?
I read a great article in ebizQ last week outlining why crowdsourcing is no longer just for startups. Dion Hinchcliffe (@dhinchcliffe) writes:
“While Internet startups have had considerable success with crowdsourcing, it’s only recently that they’ve focused on creating the tools and communities that can be readily consumed by enterprises.”
Crowdsourcing enables companies – from bootstrapped startups to global enterprises – to tap into the creativity and diversity of a global community of skilled professionals. Sounds great, so why is it better suited to some businesses and not others?
Well, with crowdsourced software testing for example, the crowd reflects the diversity (e.g. locations, languages spoken, hardware, software, etc.) of the apps and the end users themselves. In the case of global software testing, the crowd is better suited than perhaps an outsourcing company without adequate testing coverage. This shift has empowered app companies to make the best decisions, on an on-demand basis, without sacrificing control, costs or quality.

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