Is Amazon Targeting Apple With the Kindle Fire?
Amazon is making a huge splash this month with two large announcements that seem to be targeted squarely at dominating online media… and Apple.
Their first big announcement came in the form of a video content partnership with Fox. The deal will offer access to some of Fox’s movies and TV shows to Amazon Prime members. The change will be a huge value-add for existing Prime customers (like me), but will also create a large incentive for people to sign up for the content and get the free 2-day shipping as a byproduct. As a video source, it certainly seems like encroachment on services like Netflix (post-Qwikster), Hulu, and Apple.
To continue with the PR blitz, Amazon then announced the “Amazon Kindle Fire” – a $199, 7-inch color touch-screen tablet running Android OS to be launched mid-November. They also highlight features like “100,000 movies and TV shows, your favorite apps and games, web browsing [with Flash-supported Amazon Silk], millions of books, free cloud storage, 17 million songs, and email.”
It would seem, to me, that Apple Amazon’s next lay is to own all media – not simply books. The move makes a lot of sense given their huge push, and amazing success, of e-books with the Kindle. My wife owns, and loves, her Kindle while I own, and like (not love), my iPad 1. The Kindle Fire certainly seems like it has nailed a product that offers everything the iPad is used for while saving cost by excluding the items it’s not (for me, the camera, even if I had an iPad 2).
You guys are the experts – Does it sound like an iPad competitor? Do you think it will be a race between Apple and Amazon? Who else will be in the race (Hulu, NetFlix, other)?




Update: Michelle Sullivan from SORBS
When the dust settled on our 






