Question: What’s the Missing Link in the QA Chain?
Answer: In-the-wild testing.
This according to our very own CMO Matt Johnston, who recently sat down with Rich Hand of softwaretestpro.com for an in-depth discussion on the growing importance of in-the-wild testing. This lively Q&A was then adapted into a featured article (no word yet on its big screen debut).
Anyway, if you’re new to the concept of in-the-wild testing or want to know more about it, then I highly recommend giving it a proper read. Here are a few clips to get you started. Enjoy!
Does it ever seem that no matter how much time, effort and money your QA team spends improving and refining software testing processes that some sort of defect is always found in the application, website, or mobile app after launch? Surprisingly, it has little to do with your organization’s in-the-lab testing – whether in-house or outsourced, manual or automated. In fact, it’s likely due to the fact that the lab environment you’re testing in cannot adequately replicate real-world conditions (real users, real devices, diverse locations, imperfect connectivity, not to mention a range of devices, operating systems, browsers, etc.).
And thus, companies test extensively in the lab, launch their apps into the real-world conditions of users, and we’re all surprised when these products don’t perform as expected. But what kind of testing can fill this gap effectively and affordably? It was out of this persistent question that uTest and crowdsourced testing was born. And the by-product of this was a new category of testing which has become a must-have for mobile, social and local apps known as “In-The-Wild Testing.”
“In-The-Wild Testing” (ITWT) is an effort to educate tech leaders about how to help QA teams and organizations launch higher quality software, quicker, faster, and cheaper. The idea of in-the-wild testing is about providing organizations with the real-world testing data necessary to make informed decisions about releasing products to market. According to Matt Johnston, Chief Marketing Officer for uTest, “Don’t be fooled by the word ‘wild’ when it comes to testing software. When you think of the term ‘In-the-wild testing’ think of it as ‘real-world vs. laboratory conditions.’” This is not outsourcing or beta testing, and it’s definitely not suggesting you replace the QA teams or solid processes you have in place within your test lab. Rather, this is about complementing, scaling, and aligning professional testing resources with your in-house or outsourced QA team. I predict that this concept will explode in the next five years . But the first step is to understand what ITWT is (and isn’t).
