Tongal connects companies with creative people to produce official online campaigns. Kickstarter connects soon-to-be companies with people willing to fund their projects. uTest connects software companies with expert software testers. Google Chrome reached out to Johnny Cash fans to create Johnny’s final music video. Each company connects a group of people who need something to a crowd of suppliers for different reasons and to accomplish different goals. So which one of them is official crowdsourcing?
All of them.
Crowdsourcing is an ever growing trend and as it continues to expand into new areas it can be hard to define. But, as it turns out, crowdsouring to solve problems and create solutions is not a new concept.
Check out this cute video by Crowdsourcing.org for the history of crowdsourcing (dating back all the way to 1714) and an understanding of what crowdsourcing is today.