Hamish McKenzie over at PandoDaily wrote an amazing piece about the “Age of Mobile” being in full swing and causing the death of Web 2.0 – and any companies that can’t keep up.
The main influencers in his theory are the meteoric rise of Instagram, the raging success of mobile first companies and the substantial falterings currently being experienced by Facebook and Google. It’s definitely worth a full read, but in the mean time here are a few of my favorite points:
- There are more than 500 million Android and iOS devices on the market, and giant countries like China and Indonesia are only just getting started in their smartphone and tablet push. Global mobile 3G subscribers are growing at over 35 percent, year on year, and there’s a lot more room to move – there are 5.6 billion mobile subscribers on our fair planet.
- Steve Jobs brought the first iPhone into the world in 2007. Android soon followed. The iPad is only two years old. Google, on the other hand, has been around for 14 years. Facebook: eight. They’re veritable geriatrics. And that’s why they’re behind on mobile.
- [From Facebook's S-1 filing] We do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven. Accordingly, if users continue to increasingly access Facebook mobile products as a substitute for access through personal computers, and if we are unable to successfully implement monetization strategies for our mobile users, our revenue and financial results may be negatively affected.
- Whereas Web 2.0 values – characterized by social sharing and collaboration – drove the design and development of the likes of Facebook and LinkedIn, the mobile age demands new parameters. Now we need services that require less typing, fewer buttons, simple swipe and pinch actions, browsing that seamlessly integrates vertical and horizontal movement, larger images, and fewer data hooks that clutter up the user experience.Facebook and Google’s current mobile iterations don’t meet those standards. … I suspect that Facebook will try to address that issue by breaking up its various features into separate apps or HTML5 sites: one for messaging, one for the news feed, one for photos, and, perhaps, one for an address book. But that fragments the core product, probably to its detriment.
Read the full “Web 2.0 Is Over, All Hail the Age of Mobile” article at PandoDaily.
Hamish, and those he interviewed for the article, make a pretty good case that web-dependent sites are on a sinking ship. They won’t go down soon (and might even be rescued before tragedy hits) but they sure are scrambling to find a lifeboat in the vast, unexplored mobile sea. Make no mistake my friends, Web 2.o is officially old-fashioned.