Mobile App Space Growing (Duh) — But Will Growth Continue To Accelerate?
Mobiles’ 2009’s impressive growth storyline continues in the early days of 2010. By now, you’re probably familiar with the impressive growth in the number of mobile app: 100,000+ approved apps in Apple’s store, nearly 20,000 Android apps, and yesterday, InformationWeek reported that Palm’s app catalog has surpassed the 1,000 mark.
And while it’s widely accepted more apps = more users = more impressions = more revenues, how about some updated financial figures that are closer to the top line? Well, Jason Kincaid over at TechCrunch outlines a recent report from AdMob that shows that the number of mobile ad impressions doubled in just TWO months:
Some more stats from AdMob’s latest post:
- Increased device diversity: In December, 7 devices generated more than 3% of requests each: the Motorola Droid, HTC Dream, HTC Magic, HTC Hero, Motorola CLIQ, HTC Droid Eris, and the Samsung Moment. This is up from only 3 devices in October (HTC Dream, HTC Magic, and HTC Hero).
- Droid Invasion: The Motorola Droid is already the leading Android handset in the AdMob network and generated 30% of requests in December.
- US leads Android adoption: 90% of Android traffic was in the US in December, up from 84% in October. Top countries by requests are the US, UK, Germany, France, and Canada, respectively.
It’s an understatement to say that mobile was hot in 2009 — from our vantage point, mobile app testing was the fastest growing segment of uTest’s business. But a growing number of trends are pointing to 2010 growing at an even faster rate.
Is it possible that this year will make ‘09 look like the quaint, simple, slow times in the world of mobile apps? Based upon what our customers (hundreds of app developers of all shapes and sizes) are telling us, the answer is a definitive ‘yes’. What say you?
UPDATE 1/5/10: And if all the above stats didn’t convince you, Apple just hit the 3 billion download mark! In just over 3 months, Apple went from a record 2 to 3 billion downloads by iPhone and iPod Touch users. Simply incredible.
