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	<title>Comments on: Lady Gaga And The Death Of The Login</title>
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	<link>http://blog.utest.com/lady-gaga-and-the-death-of-the-login/2010/03/</link>
	<description>Software Testing Community</description>
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		<title>By: Mike</title>
		<link>http://blog.utest.com/lady-gaga-and-the-death-of-the-login/2010/03/comment-page-1/#comment-14917</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Wed, 10 Mar 2010 17:24:20 +0000</pubDate>
		<guid isPermaLink="false">http://blog.utest.com/?p=4204#comment-14917</guid>
		<description>@RickRussellTX:

Federated identity management is the wave of the (not-too-distant) future.&quot;

Did you see this news?

http://blog.internetnews.com/kcorbin/2010/03/feds-tapping-google-paypal-equ.html</description>
		<content:encoded><![CDATA[<p>@RickRussellTX:</p>
<p>Federated identity management is the wave of the (not-too-distant) future.&#8221;</p>
<p>Did you see this news?</p>
<p><a href="http://blog.internetnews.com/kcorbin/2010/03/feds-tapping-google-paypal-equ.html" rel="nofollow">http://blog.internetnews.com/kcorbin/2010/03/feds-tapping-google-paypal-equ.html</a></p>
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		<title>By: Stanton Champion</title>
		<link>http://blog.utest.com/lady-gaga-and-the-death-of-the-login/2010/03/comment-page-1/#comment-14874</link>
		<dc:creator>Stanton Champion</dc:creator>
		<pubDate>Tue, 02 Mar 2010 16:25:51 +0000</pubDate>
		<guid isPermaLink="false">http://blog.utest.com/?p=4204#comment-14874</guid>
		<description>Matti - great perspective.  The &quot;design factor&quot; is a huge part of the success or failure of outside authentication.</description>
		<content:encoded><![CDATA[<p>Matti &#8211; great perspective.  The &#8220;design factor&#8221; is a huge part of the success or failure of outside authentication.</p>
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		<title>By: Matti Vähätalo</title>
		<link>http://blog.utest.com/lady-gaga-and-the-death-of-the-login/2010/03/comment-page-1/#comment-14873</link>
		<dc:creator>Matti Vähätalo</dc:creator>
		<pubDate>Tue, 02 Mar 2010 13:24:26 +0000</pubDate>
		<guid isPermaLink="false">http://blog.utest.com/?p=4204#comment-14873</guid>
		<description>Looking at the site, the answer to &quot;why&quot; is obvious. For once, the usability of the site login is great, it emphasizes the login through different accounts, and from that point of view they are shown as primary means to log in.

Thinking about usability, we have to consider that most people are stupid and lazy, and only do what seems to be the most obvious (if there&#039;s no &quot;obvious&quot;, that&#039;s bad usability). They don&#039;t choose to login through facebook because it&#039;s possible, but rather because they are told to do so. The buttons are clear, highly visual and well positioned whereas the &quot;sign up&quot; link is hardly visible.

So I wouldn&#039;t say that it&#039;s because users are getting used to 3rd party login or realizing the possibilities. It&#039;s because web designers are and they can control people to some extent. Bring it to them, and they will use it. It&#039;s not that they have realized its possibilities in masses, that would be overestimating the crowds&#039; intelligence.</description>
		<content:encoded><![CDATA[<p>Looking at the site, the answer to &#8220;why&#8221; is obvious. For once, the usability of the site login is great, it emphasizes the login through different accounts, and from that point of view they are shown as primary means to log in.</p>
<p>Thinking about usability, we have to consider that most people are stupid and lazy, and only do what seems to be the most obvious (if there&#8217;s no &#8220;obvious&#8221;, that&#8217;s bad usability). They don&#8217;t choose to login through facebook because it&#8217;s possible, but rather because they are told to do so. The buttons are clear, highly visual and well positioned whereas the &#8220;sign up&#8221; link is hardly visible.</p>
<p>So I wouldn&#8217;t say that it&#8217;s because users are getting used to 3rd party login or realizing the possibilities. It&#8217;s because web designers are and they can control people to some extent. Bring it to them, and they will use it. It&#8217;s not that they have realized its possibilities in masses, that would be overestimating the crowds&#8217; intelligence.</p>
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		<title>By: Stanton Champion</title>
		<link>http://blog.utest.com/lady-gaga-and-the-death-of-the-login/2010/03/comment-page-1/#comment-14871</link>
		<dc:creator>Stanton Champion</dc:creator>
		<pubDate>Tue, 02 Mar 2010 03:26:18 +0000</pubDate>
		<guid isPermaLink="false">http://blog.utest.com/?p=4204#comment-14871</guid>
		<description>Wow Rick, it&#039;s been a long time since I&#039;ve heard about Shibboleth.  Blast from my past...

So let me ask you something: is there even a future for &quot;internal&quot; authentication at all?  If I have an identity set with Google or Facebook, do I need another one at my school or work?</description>
		<content:encoded><![CDATA[<p>Wow Rick, it&#8217;s been a long time since I&#8217;ve heard about Shibboleth.  Blast from my past&#8230;</p>
<p>So let me ask you something: is there even a future for &#8220;internal&#8221; authentication at all?  If I have an identity set with Google or Facebook, do I need another one at my school or work?</p>
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		<title>By: RickRussellTX</title>
		<link>http://blog.utest.com/lady-gaga-and-the-death-of-the-login/2010/03/comment-page-1/#comment-14870</link>
		<dc:creator>RickRussellTX</dc:creator>
		<pubDate>Tue, 02 Mar 2010 00:56:52 +0000</pubDate>
		<guid isPermaLink="false">http://blog.utest.com/?p=4204#comment-14870</guid>
		<description>Federated identity management is the wave of the future -- I think it&#039;s not going to be long before corporations are registering their employees with a commercial shibboleth-style authentication provider with local caching, and then using that authentication for all major services in the enterprise, as well as external services, possibly even physical security like touchpads and card swipes.</description>
		<content:encoded><![CDATA[<p>Federated identity management is the wave of the future &#8212; I think it&#8217;s not going to be long before corporations are registering their employees with a commercial shibboleth-style authentication provider with local caching, and then using that authentication for all major services in the enterprise, as well as external services, possibly even physical security like touchpads and card swipes.</p>
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