If media coverage equaled market share, then I’d be writing this post from my iPhone (I’m not) and every single one of you would be reading it from your shiny new iPad (you’re not). In case you haven’t been near a TV… or a computer… or a radio… or people… you’re aware that Apple launched a new product last week called the iPad.
And with the apparent ubiquity of the iPhone, one can only assume that Apple’s mobile market share hovers somewhere between 97% and 109%. Unless, of course, you look at those pesky “statistics”, which is exactly what the fine folks at Comscore do each month. As Jason Kincaid (@jasonkincaid) discussed recently, the latest mobile market share stats might surprise you:
- RIM and their family of Blackberry devices continue to hold the pole position. In fact, their actually gaining ground, picking up 1.3% since Q4 of 2009 to its current position of 42.1% of the market.
- Android continue to gain market share rapidly jumping from 3.8% of the market in Q4 to 9.0% in Q1. Android still has a lot of ground to make up to catch up with Apple and RIM, but a few more quarters like this and they’d catch (and pass) the leaders.
- Despite the high-profile product launches, Apple’s share of the market was actually flat (down .1%)
- Microsoft and Palm continue to shed market share (down 4.0% and 1.8%, respectively)
For those of you who have switched phones in the past few months, I’m curious to know if these stats are in line with the recent purchasing decisions you and your friends/co-workers are making. What say you? What smartphone are you packin’ these days?