Starting a Startup? Check Out These Tips

StartupEarlier in December Rafe Needleman, a writer at CNet, began posting daily gems of advice called “Startup Secrets.” They are short and sweet and include a memorable quote from a variety of people. So far, we’re up to 12 secrets. While they’re all good, I wanted to highlight a few particularly pertinent to software and mobile development and testing.

Startup Secret No. 3: Support is Product

“Make sure the support fits the product.”
–Josh Weinberg, The Digital Life Consulting Group

So, today’s puzzlers are: Who are your users? Where are they? How do they use your product? And how can you make the experience of using your support as close as possible to using the product itself?

Startup Secret No. 6: Live the Shirt

“Believe in your f***ing self”Dave McClure‘s T-Shirt

I love Dave’s shirt, because this is what entrepreneurship is really about. Pushing, pushing, pushing. Pushing your idea, pushing yourself, and pushing through the dismissive and small-minded negativity from people who don’t share your passion.

Read more…

A Peek Behind The Scenes of uTest’s $17 Million Series D Round

Just a few minutes ago, uTest announced that we’ve received a $17MM D round of funding led by QuestMark Partners. Obviously, we’re pumped about this news and what it means for the future of uTest, as well as the future of software testing. So what does it mean, exactly? I’m glad you asked…

Many people will look at the investment of $17,000,000.00 (yeah, I added the cents because typing that many zeros is oddly fun) and say “sheesh, that’s a lot of cash!” But, as with any investment, the money is only part of the story. So with that in mind, I wanted to provide an inside look at the how this deal came about, why it came about, the parties involved, and last but not least, what we’re going to do with all that dough.

Let’s Make a Deal
As the D round implies, this isn’t our first dance with VCs. In fact, this brings our total funds raised to more than $37MM across four rounds since we opened our doors in 2007. For those keeping score at home, that’s $30MM in the past 15 months alone. We were blown away by how insightful the crew from QuestMark is, and how quickly they “got it”. And we were excited (though not surprised) that our existing investors participated fully in this round, including Scale Ventures, Longworth Partners, Egan-Managed Capital, Mesco Ltd and MTDC.

In fact, this D Round was oversubscribed (i.e. we had to turn down additional funds that investors wanted to give) and competitive (i.e. we had multiple parties to choose from). Because of these factors, and our increasingly steep growth, our valuation more than doubled since our C round in late 2010. Not too shabby.

And since we’ve achieved year-over-year growth of 250% over the past three years – it’s not hard to figure out why our investors were ready to put their chips on the table and make one of the largest investments ever in a crowdsourcing company. Basically, it demonstrates that we’re onto something big – and just as importantly, that the opportunity before us is enormous.

Why Now?
If you scan the recent headlines, you may have noticed that VC funding of crowdsourcing companies is heating up. In the past year, more than $75MM has been invested in crowd-driven firms, with a median investment of $5MM. Clearly, this model is no longer considered experimental, but rather as a high-growth way to deliver expert services.  And as a way to provide exceptional value – to customers, to the community, and to investors. That said, the momentum around crowdsourcing had little to do with our decision to raise additional funds.

Over the past four years, uTest has seen massive customer adoption of our in-the-wild testing services, including big brands like Google, Skype, Intuit and Answers.com, as well as startup stars like Bump, Trulia, Vlingo and Acquia. The growth in our customer base has been great, but the opportunity before us is even greater. Want proof? Just ask yourself this – how patient are you with websites that hang or don’t render properly, or mobile apps that don’t work when & where you need them. Yeah, me too.

Of course, our revenue and customer base aren’t the only things growing around here. If you recall, we recently dove into other types of testing services, including security, load, localization and usability, so the latest round of investment will help us further refine and expand our offerings.

In short, we elected to raise this round so we could seize the opportunity to help companies launch better apps.

What’s Next?
With this latest round, we don’t expect to maintain our steep revenue growth… we expect to significantly increase it. We’ll do this by:

  • Educating the market about the shockingly high cost of apps that work fine in the lab, but not in the hands of users…in the wild
  • Expanding our footprint from our current locations in Boston, NYC and San Francisco to include Seattle, Dallas Fort-Worth, LA, Chicago, Atlanta and others hot spots where apps get created
  • Creating tools for developers & testers to enable them to launch better web and mobile apps
  • Recruiting specialized testers, including more security experts, linguists and performance engineers
  • Evaluating opportunities for merger and acquisition that come across our radar

I can’t thank our current group of investors enough for their belief, advice, financial resources, and most importantly, the freedom to learn and grow. Other groups who have earned my gratitude include:

  • Our employees for their tireless dedication and endless creativity
  • Our customers who know better than anyone that in-the-wild testing is an necessary part of launching apps that their users love
  • Our community of testers for their passion, talent and professionalism

If you’re interested in my take on the current climate of raising VC funding (tough and getting tougher), or my advice to other entrepreneurs who’re trying to raise money, I’ll put together a post, and possibly a video, later this week. And if you have a specific question, drop me a note in the comments and I’ll respond in the aforementioned future post.

One Thing That Won’t Change
For those who fear we’ll go corporate, begin acting stuffy, or start wearing something nicer than jeans & t-shirts… DON’T. We will be the same quirky, loud, (sometimes) funny, maniacally focused, obsessively detailed crew we’ve always been.

Sincere thanks to our friends, families and fans. We love that you challenge us every bit as much as you support us.

If An App Drops In The App Store…

Does it make a sound? With more than 500,000 apps in Apple’s app store and more than 200,000 apps in the Android  Market, I’ve often wondered, when a new app drops (and no one is around to hear it), how can it make enough noise to attract users?

Start with focusing on a particular market segment, says ReadWriteWeb. RWW published a very interesting post today to give mobile developers some insight into what they should be thinking about before building their killer app.

The main gist of it was to focus more on whom you’re developing for vs. the functionality of the app. I’m guessing this is the part where testers all over the world want to beat someone up right about now. Of course testers want developers to develop with functionality in mind; however, I do think the article brings up a good point.

Balancing the technical side (functionality) with the business side (target audience) will get you one step closer to having your new app “heard” and raking in the cash.

Read more…

Boston Startup v. Boston Startup (@uTest v. @BuySellAds …and @AdrianGrenier)

One of the great things about being a startup company is the ability to progress business decisions quickly. uTest is no exception whether it’s launching a new version of our platform or, in this case, something completely silly.

A few of the team members here are fans of the HBO series Entourage (and we test for several media companies) so we occasionally chat and speculate over the show. My most recent speculation, which drew some criticism from my team, is that the star of the show, Vincent Chase, played by Adrian Grenier will fall from grace to unfortunate circumstances (i.e. death or coma) as the series comes to a close this summer (9/11 on HBO). The team is I’m so confident in this outcome that I even posted the offer to take wagers on Twitter.  Don’t get me wrong, I love Adrian’s acting and Vincent’s character but he’s being too selfless, even for Vince.

Of course, none of the uTest crew took me up on it but not long after my original offer did Todd Garland from @BuySellAds.com take the bet.

The stakes: I’m putting up one uTest Express Bronze test cycle [click here for pricing] against a similar value of advertising credits on BuySellAds.com (This is great since we already use their platform for advertising our suite of products).

I’m curious to hear everyone else’s speculations on the show, favorite Mr. Chase quotes (either of them), and suggestions for how we should use our BuySellAds credits.

Cheers,
Matt

The Future of Startups (Or 4 Things I Learned at Dogpatch Labs)

What’s the future of crowdsourcing look like? Where’s the best place to start a company? How difficult is it to get VC funding these days – and what are the major pitfalls to avoid?

These were just a few of the questions I answered as a guest speaker for the recent Dogpatch Labs event in Cambridge, Massachusetts. Sponsored by Polaris Ventures, the organization offers “desk space, bandwidth, coffee and lunch to aspiring entrepreneurs.” You can get more info on them here.

For an hour or so, I presented “Taking Your Startup To The Next Level”, which included my views on VC funding, startup strategy and our own experience with a crowdsourced business model, while fielding questions from the 100+ attendees. I’ve embedded my presentation at the end of this post, but I wanted to share a few of the major themes and takeaways from the event that I hope you’ll find valuable. Here they are, in no particular order:

1. B2B Crowdsourcing is Mainstream

Once met with blank stares and the sound of crickets chirping, the crowdsourced business model is now firmly entrenched in the mainstream. There was a time when crowdsourcing was reserved for a high-profile consumer audience, but that’s no longer the case, as evidenced by several companies in attendance. For instance, I had a chance to connect with GrabCad (crowdsourced market for CAD engineering), Assured Labor (crowdsourced emerging market jobs), SocialSci (crowdsourced scientific research) djangozoom (application development) and several others who are leveraging the power of the crowd in ways even we never thought were possible.

One of the things I stressed to these companies in my presentation was the importance of building a robust community – both for your workers as well as customers. Obviously, building a community of customers will require effort in terms of sales, marketing and other traditional approaches, but the other side of things is much different. To build a robust community of problem-solvers requires more than a catchy sales pitch; your community must be offered something more. They could join seeking income opportunities, interaction and networking with like-minded professionals, or perhaps even education and entertainment. Whatever the case may be, it’s important to realize that you’re community will have different reasons for joining, so I wanted to make sure they factored this into their outreach plans.

Read more…

Video: uTest Co-Founder Roy Solomon at Star Testing

Our friends over at TCL recently posted a two-part video series featuring Roy Solomon – uTest’s Co-Founder and VP of Product – who delivered a nice presentation on software testing, crowdsourcing and other topics at the latest Star Testing event. Take a look:

Part I:

Part II (after the jump)

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Announcing uTest Express: Mobile App Testing for Early-Stage Startups

With the vast majority of mobile apps being developed by startups, wouldn’t it be great if there was an easier, more affordable option for young companies to get professional testing under real-world conditions? We thought so, which is why we had the testing gnomes in our research lab cook up uTest Express.

Designed for startups, Express helps young companies validate the quality & performance of their mobile apps, as well as speed up their app store approval process. Think of Express as a time machine for mobile app developers: they can transport a month or two into the future to see what type of ratings their apps will likely receive and if there are any major defects — before they launch.

Whether you’ve built an app for iPhone, iPad, Android, Blackberry, WinMo or Symbian, Express makes it easy to get real-world testing and expert feedback that meets your needs and budget. Oh, did we forget to mention that plans start at only $499? That’s half of what you probably spent on Red Bull and Starbucks while you were building your location-based, freemium, socially-linked, caffeine-free, voice-powered, 3D, virtual reality, highly-addictive, semantic-searching, gaming-layered, hybrid-powered, native app, right?.

For each project, uTest handpicks members of its tester community from North America who best match the testing requirements and have the right mobile devices and operating systems. The customer’s mobile application is then tested professionally on real devices across real carriers, providing real-world testing results and expert feedback that aren’t possible with emulators, simulators or remote access.

At the conclusion of each project, customers receive a list of well-documented bugs, including screenshots and videos with steps to reproduce them. They also receive expert feedback from the testers about the application – including app ratings and feedback for interface design, usability, app performance and more. To learn more about how it works,  watch this brief Product Tour.

Here are a few key features of the service:

  • Cost-Effective: With three testing packages available, uTest Express offers mobile app testing to fit any startup budget;
  • Easy-to-Use: A simple interface walks customers through a series of questions to identify their testing needs and facilitate the creation of the testing project;
  • Professional Testers: Testers are selected from our community of 35,000+ professional testers;
  • Real Devices and Carriers: Testing on real devices and real carriers – no emulators, simulators or remote access
  • All Major Mobile Platforms Available: uTest Express is available for all mobile operating systems including iOS, Android, Blackberry, Windows Mobile and Symbian;
  • Accessible 24/7: Customers can access their testing projects on-the-go, using uTest’s downloadable app for the iPhone and iPad, or through the traditional browser-based interface.

The launch coincides nicely with our trip to CTIA Wireless – one of the largest mobile technology events in the world – so we’ll be spending the next few days talking to some of the most promising names in the business about this unique new service.

In the meantime, if you’re early-stage startup looking for an easy, affordable way of testing your latest mobile app (or your latest version), look no further than uTest Express.

East vs. West… The Startup Rivalry Rages On – A POV From The Front Lines

Last week, a familiar theme re-took center stage.

Like Magic vs. Bird; like Tupac vs. Biggie; and like the Brooklyn Dodgers vs. the LA Dodgers before them.  TechCrunch contributor and leading academic, Vivek Wadhwa, and Boston Globe journalist, Scott Kirsner, squared off in a classic east/west battle that rippled across the Twittersphere and bloggerverse.

A bit of personal background before I share my thoughts:

  1. I was not in attendance at last week’s MIT event, so my take is based upon their subsequent posts and tweets
  2. I’m an avid reader of both Kirsner and Wadhwa, and have heard both present in person numerous times
  3. I spent eight years in NYC’s startup scene; lived in Boston for the past four years; and I’ve spent about 1/4 of my time in the Valley for the last five years (I also grew up in the tech hot spot of Kalkaska, Michigan if that helps)

But after several days of watching this debate bubble up and boil over, here’s my take from the front lines:

Meh.

Yeah, that’s it. I’ve listened to these arguments from Wadhwa before and I find them mildly interesting and, at times, true. I see Kirsner taking on the mantle of defending the Boston startup scene and a small part of me cheers his call for meaningful proof points.

Conversely, when I hear Boston-area entrepreneurs being defended as equal to their NYC or Valley counterparts, I’m mortified to discover that some believed I needed to be defended in the first place. But more than anything else, I think the debate misses for 5 reasons:
Read more…

It’s Hard To Find A Great Developer, But 10X Harder To Find A QA Rock Star

While the economy still has quite a ways to go, there have been some interesting and very real signs that things are looking up! According to payroll processor ADP, payrolls among private employers in the US rose by 187,000 in January 2011; and analysts polled by Briefing.com are predicting 145,000 jobs added for the month.

In line with the recent turn, a new poll among professional testers in the uTest forums indicated that:

  • 22% are actively looking for a different job
  • 10% are passively looking for a different job
  • 10% are not seeking to change jobs and
  • 44% plan on doing more freelancing

Since this was a uTest poll, it lends itself to those who freelance (in addition to their full-time testing gigs) which may account for the 44% above, but what’s even more interesting to us are the non-freelancing trends.

When 32% of respondents are either actively or passively looking for a different job, it’s a sign of a better, recovering economy, which yields an unavoidable and perfectly healthy amount of turnover. And it’s those CTOs, Directors of Engineering and QA Managers out there that can identify and keep their ROCK STAR engineers and testers — the very building blocks of their QA organizations — whose organizations will win the day.

VP of Product Craig Daniel said it best in our recent interview – “As hard as it is to find a great developer, it’s 10 times harder to find a great QA engineer.” The lesson here is if you’ve been lucky enough to have found great people — testers who are passionate about their craft — pay close attention to the market’s road to recovery and do everything you can to keep them in your lane.

Wired Rocks the 2010 Vaporware Awards

It’s not the end of the year without yet another installment of Wired Magazine’s yearly Vaporware awards. To earn a vaporware award, a technology product has to be simultaneously overpromised and MIA. A company can’t win for announcing a product that might ship next year. No, they win by not shipping a big product that they promised for last year. Or the year before.

Every year, one product in particular wins the Vaporware contest without fail: Duke Nukem Forever. Not shipping “last year” does not do Duke Nukem Forever justice. No, this product hasn’t shipped in over a decade. For perspective, Duke Nukem has been in development for longer than Google has been a company, and each year it gets pushed back later and later. Wired actually retired it from the awards several years ago, and then had to bring it back when the publisher announced that it was going to launch “real soon, we promise.” That was like 7 years ago.

Beyond Duke Nukem, what else has made this year’s list? Surprisingly, Wired has included a musical: Spider-Man: Turn Off the Dark. While that may seem a little odd, it makes sense given the musical’s comic book subject matter and its promise of pushing the technical boundaries of theater. And Spider-Man is both over budget and almost a year late. Having now cost $65 million, it was originally supposed to open in February, 2010. Now it is scheduled to open in February, 2011.

Other winners include the Kno Tablet, the 64-bit Flash player, and the white iPhone 4.

See all the winners at Wired >>