The term on-demand economy is garnering a lot of attention these days. It’s used to describe the burgeoning segment of companies that promise customers instant access to goods and services that historically have required a longer waiting period or more convoluted steps in order to attain.
Additionally, these companies typically employ freelance employees only, and utilize a mobile app as a means of completing transactions. A few examples of the on-demand economy in action are Instacart, a grocery delivery service, Uber, an app-powered livery service, and Handy, a home-services booking app.
Recently, a new entrant to the on-demand economy game called Magic was announced. Magic promises to be the concierge for all things delivery, as users simply send an SMS containing their order, and a Magic employee on the other end coordinates all the details.