It must be really strange to be an Apple fan-person at the moment.
On the one hand, there is the frenzied anticipation that comes from knowing that iOS 9 will be released in the fall, which means a shiny new iPhone to add to the collection. On the other, there is the growing realization that the Apple Watch is not likely to become the wearable game-changer that CEO Tim Cook had banked upon.
Throw into the mix the fact that Apple has just decided to resurrect the iPod – not the Classic as some of us had hoped, but the almost-an-iPhone Touch – and you could be forgiven for feeling confused. Strange things are happening in Cupertino, and not of all of them are breeding confidence among the faithful.
If we were to allocate a chief concern, it would have to be the Apple Watch. It’s performance – in both units sold and usability – since April have been, quite frankly, disappointing. According to a recent report by California-based Slice Intelligence, weekly sales of the device in the U.S. have dropped 90% since it was made available to the public, with the research indicating that fewer than 20,000 watches are being sold per day. Continue Reading →