While social media is uber-important to us here at uTest, it plays a huge role when building any successful online community or crowdsourcing business model. The social web has led to a dramatic increase in online platforms that solve real business problems and enable social and business connections.
With all that in mind, uTest — along with HP, Dell, Microsoft, AT&T, FedEx, JetBlue, Samsung and others — was among the very first businesses to showcase their products on LinkedIn’s new Company Product Pages (launched yesterday 11/2/10).
LinkedIn has more than 80 million members worldwide and launched Company Pages to make it easier for businesses to engage with all these professionals with a dynamic, content-rich profile of record. In addition to product and service recommendations, businesses can display videos, featured product information and targeted ads on their Company Pages to drive engagement and interaction.