A Sneak Peek at Our Future – and Some Cool Prizes – at SXSW

sxswi-2104It’s that time of year again, when thousands of people converge on Austin, TX for knowledge sharing, esteemed speakers, barbecue & tacos, and to have an amazing time every night in a traveling karaoke bar. More on that last bit in a minute.

Yes, it’s SXSW time, with interactive week starting in earnest tomorrow. And while this year’s lineup looks amazing, it’s the extra-curricular activities that make the festival the extravaganza that it is, and this year is no different. Well, with perhaps one exception…

This year at SXSW is extra special, as we’ll be unveiling a sneak peek at our new brand, which will be called Applause. Since late last year when we first announced that we’d be expanding the company vision and changing its name, everyone has been hard at work putting those wheels in motion. Now, at SXSW, you’ll be able to get a temporary, in-progress preview at the new branding and talk to the team about our focus on 360 degree app quality.

So where at SXSW Interactive can you see the new Applause? I’m glad you asked.

First, we’ll be traveling around nightly on the luxurious “transportainment” provided by the folks at the RVIP Lounge. Starting March 7th, hop on and enjoy traveling karaoke with our team – follow us on Twitter at @applause to find our locations on-the-go every evening.

And that’s not the only reason to follow @applause. During the daylight hours follow to find out where in Austin you can get your special one-time-only Applause gear (created for this year’s festival) from our street team.

The team will be tweeting out their locations, which is important for two reasons:

1. You can find our team and get this one-time-only gear

2. If our team sees you later and you’re wearing that gear you could win one of our great prizes:

  • Jambox Mini by Jawbone
  • Beats by Dre headphone
  • Kindle Fire HD

Lastly, show us your love for the new Applause gear by tweeting a pic of you in it to @applause. One lucky tweeter will win a $500 Amazon gift card!

So if you’re headed to SXSW Interactive, be sure to follow @applause, as it will lead to evenings of wonder, give you a sneak peek at the new branding and possibly bring you great fortune! We’ll see you in Austin!


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