Software Testing Blog

Today I read a story about a woman who, while following Google Maps’ directions, was run over and is now suing Google for damages. So, my question to you is: Who are you following — and why?

At uTest, we’re just scratching the surface of  what’s possible in our “social media” efforts, but we’re excited that this past weekend we passed 1,000 Twitter Followers and 500 Facebook Likes!

So this post is simply to ask YOU — our terrific community, friends and readers — a few questions about what makes a company worth following or more interesting to you in the realm of social media:

1. What type of content do you like most? Is it breaking news; thoughts from industry gurus; inside info from the company; jokes and funny stories; special promotions; or other?
2. What makes you want to follow or “like” a company — particularly a B2B brand?
3. Are there other B2B or SaaS companies who are doing cool stuff and making all the right moves?  Give ‘em some love and tell the world about them in the comments!

We would love to hear your thoughts, ideas and insights around this topic. And if you have a moment, please follow us (we promise we won’t run you over!).